How Social Norms Affect Giving to Women’s and Girls’ Causes

From wearing pink to hosting parties or posting on social media, people everywhere are celebrating #InternationalWomensDay. Social movements like this can inspire people to give to related causes and increase charitable contributions to them. A recent report by the Woman’s Philanthropy Institute presents insights into how the giving behaviors of others, as defined by social norms, influence donation behavior, focusing on the particular challenges that women-focused organizations face in courting male donors.